The Kids Store

Our Philosophy

We are firm believers that Mother Earth has the solution for everything, including perfect skin.

From the purest ingredients to fighting against animal testing, we have our core philosophies that we live by every day. We believe in creating more than just delicious products. We believe in making a difference in the world with the choices we make as a brand. These three values are company-wide commitments that flow through our products and into your hands.

ECO-CONSCIOUS: We love our piece of paradise in New Zealand. We know that without nature, we wouldn’t be where we are today so we use materials that are recyclable, reusable and have a soft impact.

HOME-GROWN: We are New Zealand made. Passionate, knowledgeable locals make up our team. From formulation to packing, the whole process is kept within little sunny Marlborough.

ETHICAL INTEGRITY: Our skin-friendly promise to you: NO animal testing, synthetic colours, artificial fragrances, PEG’s, GMO’s, silicones, propylene glycol, parabens, petrolatum, or mineral oil.